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Guide to the Census
John Wiley & Sons
Druk vanaf
272 pp.
Management, Economie & Communicatie
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Guide to the Census

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The U.S. Census Bureau employs 4,285 full-time employees dedicated to gathering, processing, and analyzing quality data about the nation's people, across an array of categories, including age, ethnicity, living conditions, marital status, household status, individual and household incomes, health and disabilities, level of education, and more. The Bureau also compiles vital information about changes in population growth and geographical distribution, as well as vital demographic information nationally, regionally, and locally. In short, the U.S. Census Bureau is a gold mine of useful information for the savvy professional who understands the value of the data it collects and knows how to use it to further their business interests. The trick is knowing how to access and sift through the thousands of terabytes of data stored in the Bureau's databases. Enter Guide to the Census . Written by a veteran journalist and Bloomberg data editor ("an information behemoth—a news aggregator, government contract database, Congressional staff directory, and source for policy research and analysis all in one website." — New York Times ), Guide to the Census gives you the knowledge and tools you need to access and successfully navigate Census data and explores the nearly limitless ways in which that data can be leveraged to market your products or services, grow your company, and promote every aspect of your company's success. Painstakingly researched and written in clear, precise, journalistic prose, Guide to the Census delivers: In-depth coverage of all aspects of Census data, includinghousing, occupation, transportation, economic, health, and other data, and more Tips on analyzing Census data that can affect financial markets, as well as housing and economic data boding ill or well for the future of the economy Clear, step-by-step guidance on how to use online tools and mapping software for analyzing data Computer coding (SAS v9.x) scripts for extracting specific data from Census files Priceless pointers on how to use thousands of variables from Census results released each year and American Community Survey data also now released every year An indispensable resource for everyone from corporate strategists, marketing professionals, and financial analysts, to merchandisers, commercial developers, and new product designers and developers, Guide to the Census is a comprehensive guide to accessing, parsing, and analyzing Census data and putting it to work in your business.
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