VBoekbestellingen gratis thuis bezorgd vanaf 15,- 

VGratis afhalen in de boekhandel

 VBinnen 14 dagen gratis retour bij ruim 100 boekhandels

Carter G. Woodson
ISBN
9781496814098
Uitgever
University Press of Mississippi
Verschenen
25-09-2017
Taal
Engels
Bindwijze
ebook EPUB
  • Share
  • Share
  • Share
  • Share

Carter G. Woodson

History, the Black Press, and Public Relations

Reeks: Race, Rhetoric, and Media Series

This study reveals how historian Carter G. Woodson (1875–1950) used the black press and modern public relations techniques to popularize black history during the first half of the twentieth century. Explanations for Woodson's success with the modern black history movement usually include his training, deep-rooted principles, and single-minded determination. Often overlooked, however, is Woodson's skillful use of newspapers in developing and executing a public education campaign built on truth, accuracy, fairness, and education. Burnis R. Morris explains how Woodson attracted mostly favorable news coverage for his history movement due to his deep understanding of the newspapers' business and editorial models as well as his public relations skills, which helped him merge the interests of the black press with his cause.Woodson's publicity tactics, combined with access to the audiences granted him by the press, enabled him to drive the black history movement—particularly observance of Negro History Week and fundraising activities. Morris analyzes Woodson's periodicals, newspaper articles, letters, and other archived documents describing Woodson's partnership with the black press and his role as a publicist. This rarely explored side of Woodson, who was often called the "Father of Black History," reintroduces Woodson's lost image as a leading cultural icon who used his celebrity in multiple roles as an opinion journalist, newsmaker, and publicist of black history to bring veneration to a disrespected subject. During his active professional career, 1915–1950, Woodson merged his interests and the interests of the black newspapers. His cause became their cause.
Niet leverbaar

Dit artikel wordt niet, of niet meer, door onze leveranciers aangeboden. Je kunt het dan ook niet via de webshop bestellen.

Wel kun je, via de link "Vraag de boekhandel", de boekhandel vragen of zij dit artikel nog op voorraad hebben, er aan kunnen komen, of een alternatief beschikbaar hebben.

Loading...

.
Waarom Libris
Boekbestellingen vanaf € 15,- GRATIS thuisbezorgd.
Kies uit meer dan een miljoen artikelen, waaronder ruim 25.000 Nederlandse ebooks.
Thuis bestellen en bezorgen of afhalen en betalen in de boekhandel.
Ruim 85.000 boeken op werkdagen voor 23.00 besteld, de volgende dag bezorgd
Volg uw bestelling via Track & Trace van PostNL
Bijna 100 aangesloten kwaliteitsboekhandels.
pro-mbookslibr3 : libris