VBoekbestellingen gratis thuis bezorgd vanaf 15,- 

VGratis afhalen in de boekhandel

 VBinnen 14 dagen gratis retour bij ruim 100 boekhandels

Shopping for God
ISBN
9781416545729
Uitgever
Simon + Schuster Inc.
Verschenen
18-09-2007
Taal
Engels
Bladzijden
320 pp.
Bindwijze
ebook EPUB
  • Share
  • Share
  • Share
  • Share

Shopping for God ebook: EPUB met Adobe-DRM

How Christianity Went from In Your Heart to In Your Face

Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our culture?

Just as we shop for goods and services, we shop for church. A couple of generations ago Americans remained in the faith they were born into. Today, many Americans change their denomination or religion, sometimes several times. Churches that know how to appeal to those shopping for God are thriving. Think megachurches. Churches that don't know how to do this or don't bother are fading away. Think mainline Protestant churches.

Religion is now celebrated and shown off like a fashion accessory. We can wear our religious affiliation like a designer logo. But, says James Twitchell, this isn't because Americans are undergoing another Great Awakening; rather, it's a sign that religion providers-that is, churches-have learned how to market themselves. There is more competition among churches than ever in our history. Filling the pew is an exercise in salesmanship, and as with any marketing campaign, it requires establishing a brand identity. Successful pastors ("pastorpreneurs," Twitchell calls them) know how to speak the language of Madison Avenue as well as the language of the Bible.

In this witty, engaging book, Twitchell describes his own experiences trying out different churches to discover who knows how to "do church" well. He takes readers into the land of karaoke Christianity, where old-style contemplative sedate religion has been transformed into a public, interactive event with giant-screen televisions, generic iconography (when there is any at all), and ample parking.

Rarely has America's religious culture been examined so perceptively and so entertainingly. Shopping for God does for religion what Fast Food Nation has done for food.

€16,30
Exemplaren:
Ebook

Prijs:
€ 16,30
Verkrijgbaar in
Online
Voorraad:
Levertijd:
Direct te downloaden
Dit is een digitaal leesproduct. Na betaling van de bestelling, kunt u een digitaal boek meteen op een computer of daarvoor geschikte ereader lezen. Door op "Afrekenen" te klikken ziet u af van uw herroepingsrecht en stemt u in met directe levering. U kunt een digitaal boek dus niet ruilen of annuleren.

Loading...

.
Waarom Libris
Boekbestellingen vanaf € 15,- GRATIS thuisbezorgd.
Kies uit meer dan een miljoen artikelen, waaronder ruim 25.000 Nederlandse ebooks.
Thuis bestellen en bezorgen of afhalen en betalen in de boekhandel.
Ruim 85.000 boeken op werkdagen voor 23.00 besteld, de volgende dag bezorgd
Volg uw bestelling via Track & Trace van PostNL
Bijna 100 aangesloten kwaliteitsboekhandels.
pro-mbookslibr3 : libris