VBoekbestellingen gratis bezorgd vanaf 15,- 

VGratis afhalen in de boekhandel

 VBinnen 14 dagen gratis retour bij ruim 100 boekhandels

Cracking the Japanese Market
ISBN
9781439106402
Uitgever
Simon + Schuster Inc.
Verschenen
04-04-1991
Taal
Engels
Bladzijden
296 pp.
Bindwijze
ebook EPUB
  • Share
  • Share
  • Share
  • Share

Cracking the Japanese Market ebook: EPUB met Adobe-DRM

Strategies for Success in the New Global Economy

Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the Japanese are redefining business as we know it, Western companies expecting to profit from the new global marketplace must first learn to compete and succeed against the Japanese in Japan.

James C. Morgan, Chairman of Applied Materials, Inc., the leading supplier of advanced processing equipment to the worldwide semiconductor industry which does about forty percent of its business in Japan, and J. Jeffrey Morgan, who has worked in Tokyo on the "inside" at Mitsui & Co., Japan's oldest trading conglomerate, contend that apathy and ignorance have prevented many Western companies from capitalizing on the enormous opportunities for business in Japan. In this brilliant examination of Japanese markets, companies, and business practices -- with special emphasis on the establishment of Applied Materials Japan -- the Morgans, father and son, assert that success in the world of Japanese business is determined by two factors: technology and relationships. Candidly discussing their own mistakes and failures as well as their triumphs, the authors provide invaluable insights into the specific challenges facing Western companies in establishing a presence in Japan: problems in financing the venture, product design and production, marketing and distribution, and most important, creating long-term relationships or "putting on a Japanese face." The extraordinary success of Applied Materials Japan -- hailed by George Bush on the campaign trail in 1988 as "a model for all America" -- is testimony to the valuable lessons to be learned from this book.

The Morgans provide a clearly written, step-by-step framework for reorienting company thinking, revising corporate strategy, and revitalizing any organization for world class competitiveness. Using vivid examples of Western companies that have both succeeded admirably and failed miserably in Japan, Cracking the Japanese Market is a straightforward examination of what it takes to compete successfully there -- and by extension in the world today.
€9,59
Exemplaren:
Ebook

Prijs:
€ 9,59
Verkrijgbaar in
Online
Voorraad:
Levertijd:
Direct te downloaden
Dit is een digitaal leesproduct. Na betaling van de bestelling, kunt u een digitaal boek meteen op een computer of daarvoor geschikte ereader lezen. Door op "Afrekenen" te klikken ziet u af van uw herroepingsrecht en stemt u in met directe levering. U kunt een digitaal boek dus niet ruilen of annuleren.

Loading...

.
Waarom Libris
Boekbestellingen vanaf € 15,- GRATIS thuisbezorgd.
Kies uit meer dan een miljoen artikelen, waaronder ruim 25.000 Nederlandse ebooks.
Thuis bestellen en bezorgen of afhalen en betalen in de boekhandel.
Ruim 85.000 boeken op werkdagen voor 23.00 besteld, de volgende dag bezorgd
Volg uw bestelling via Track & Trace van PostNL
Bijna 100 aangesloten kwaliteitsboekhandels.
pro-mbookslibr3 : libris