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The Relationship Revolution
ISBN
9780470661864
Uitgever
John Wiley & Sons
Verschenen
22-02-2010
Taal
Engels
Bladzijden
166 pp.
Bindwijze
ebook EPUB
Genre
Management, Economie & Communicatie
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The Relationship Revolution ebook: EPUB met Adobe-DRM

Closing the Customer Promise Gap

"Larry's thoughts on customers, culture and talent are immenselyvaluable for any business, anywhere in the world." --Sheldon S. Wiseman, President & CEO, AmberwoodEntertainment Corp. "For Larry the relationship between customers and profitabilityis intuitive and effortless. By reading his book you will begalvanised to do something about it at a time when it couldn'tmatter more." --Amanda Mackenzie, Chief Marketing Officer, Aviva "Larry Hochman understands the business zeitgeist exceptionallywell. The Relationship Revolution brings together what hehas learned from hundreds of customers and thousands of managers.His argument that authentic customer relationships are what willseparate the winners from the also-rans is provocative, challengingand a call to action." --Dr Stan Maklan, Cranfield School of Management "If you are still denying the importance of Web 2.0, then readthis wake-up call from one of the world's foremost speakers oncustomer relationships. If you truly value your customersthen The Relationship Revolution is required reading -in every part of the world and regardless of the business you arein." --Scott Gustlin, Vice President, Interactive RTP "Finally Larry Hochman, one of the world's most popular keynotespeakers, has put his wisdom into a book. His insights onmanagement, marketing, leadership, customer service and humanresources will certainly help the readers create uniquevalue... at the speed of life." --Santiago Zapata, Founder and President, HiCueSpeakers In this long-awaited book, leading business thinker LarryHochman maps out what you have to do to succeed in the comingdecades. He gets under your customers' skin, shows you whatthey really want, and then takes you through what you have to do,inside and outside your organisation, to get there. Inspirational and enlightening, The RelationshipRevolution should become a new 'rule book'throughout your organisation.
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