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The Leisure Economy
Druk vanaf
288 pp.
Management, Economie & Communicatie
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The Leisure Economy

How Changing Demographics, Economics, and Generational Attitudes Will Reshape Our Lives and Our Industries

The Leisure Economy offers a provocative and insightful look at the coming sea change in the North American economy. As millions of baby boomers begin to retire, the U.S. and Canadian economies will be flooded with people who literally have time on their hands. And in the workforce, the boomers will be replaced by generations with very different attitudes from the boomers. Gen X and Gen Y understand the worth of leisure time and when they re in charge, they just might demand some.

As Linda Nazareth explains, the shift away from an intense focus on work towards leisure will make for some profound shocks to our lives, industries and institutions. Lost in the day to day frenzy of the time crunch economy, many have yet to consider what lies ahead and what these changes really mean. For businesses, the shock will be the rudest, but whether you are an investor, a consumer, a business owner or a worker, you need to stay ahead of the curve.

The Leisure Economy gives you a fresh look at the way that economics, demographics and attitude will force profound changes in the North American economy.

  • New economic priorities for North America mean companies must plan ahead to face the challenges of the leisure economy. what must the smart ones do?
  • As boomers leave the work force in waves, some businesses and industries will face a crisis: How to keep talent? How to sustain grow current markets? How will Gen X s and Gen Y s views on work and leisure affect the economy?
  • Get ready for a new class of "haves" and "have nots". The next big divide in North America will be between the leisure haves and have nots, and it will be as polarizing as the widening gap between rich and poor.
  • A leisure boom does not mean an economic boom: Why the leisure boom may not be good for the economy or for your portfolio.
  • The leisure industries: What will be the growth industries of the future? And what businesses are at risk?
  • Busting myths and making bold predictions about who will be the winners and losers in the new world of work, The Leisure Economy fuels the debate about the shifting demographic landscape and gives you insight into how to profit from the coming leisure boom.

€ 31,95
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