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You Gotta Have Balls
John Wiley & Sons
Druk vanaf
224 pp.
Management, Economie & Communicatie
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You Gotta Have Balls

How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire

Brandon Steiner has gone from a kid who sat in the cheap seats at Yankee Stadium to CEO of Steiner Sports, one of the largest sports marketing and memorabilia companies in the world, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, during which he has both learned and taught others his fair share of "rules," and developed some of the most innovative approaches to business methods that companies in any industry would be wise to employ themselves.

You Gotta Have Balls closely follows this Brooklyn kid's remarkable journey, from his first job at a neighborhood fruit stand, to his remarkable partnership with Notre Dame football, to his purchase of Yankee Stadium. Along the way, Brandon shares the business philosophies and ideals that allowed him to become the industry force that he is, including:

  • First to market is everything
  • Ask "What else?" when working with clients to enhance relationships and elicit more business
  • Don't expand just for the sake of expanding; do it in areas and industries where your passion lies and where you're likely to succeed
  • Don't just sell to people; help people
  • Align people with their strengths
  • Train employees while they're in the minor leagues to prepare them for the majors
  • Find your passion through commitment, as opposed to the other way around

Nerve, brass, sass, chutzpah, moxie whatever you want to call it, you gotta have it. Discover the path where you're most likely to succeed, and then apply this strategic advice to your endeavors and put yourself ahead of the competition.

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